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Ford Motor has taken 20,000 reservations for its new electrical F-150 Lightning pickup in lower than 12 hours for the reason that truck was formally unveiled to the general public Wednesday night time, CEO Jim Farley informed CNBC.
The automaker revealed the automobile at 9:30 p.m. ET Wednesday night time throughout an elaborate presentation on the firm’s world headquarters in Dearborn, Mich. The corporate’s shares jumped by about 3% in premarket buying and selling.
The reservations are being carefully watched by the corporate in addition to buyers to gauge the curiosity of shoppers in EV pickups, which is an unproven phase that automakers are speeding to enter.
Ford CEO Jim Farley mentioned the F-150 Lightning shall be a check as as to whether mainstream People actually need electrical automobiles.
“I’m this automobile as a check for adoption for electrical automobiles,” Farley informed reporters on the automobile’s unveiling Wednesday night time. “We must always all watch very fastidiously how this does out there.”
Ford’s F-Collection pickups have been the best-selling truck within the U.S. for the reason that mid-Seventies.
The wildly standard truck has reigned supreme for 44 years, together with 39 years because the best-selling automobile total within the U.S. The importance of the truck to Ford cannot be overstated. F-Collection, which incorporates the F-150 and enormous truck siblings, is the automaker’s revenue engine.
Ford is taking reservations for the automobile on its web site. A refundable $100 deposit is required.
Ford Motor Firm’s chief government officer Jim Farley poses subsequent to the newly unveiled electrical F-150 Lightning outdoors of their headquarters in Dearborn, Michigan on Might 19, 2021.
Jeff Kowalsky | AFP | Getty Pictures
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