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A pedestrian walks previous an American fast-food hamburger restaurant chain McDonald’s emblem seen in Hong Kong.
Budrul Chukru | LightRocket | Getty Photos
McDonald’s introduced Monday it has tapped firm veteran Manu Steijaert as its first international chief buyer officer in its newest step to enhance the digital and in-person buyer expertise.
In Steijaert’s new function, which begins Aug. 1, he’ll report back to CEO Chris Kempczinski and function the top of the newly created buyer expertise group. Advertising and marketing, information analytics, digital buyer engagement and McDonald’s new loyalty program will all fall beneath his purview.
“Our prospects ought to be capable of transfer seamlessly between the in-store, takeaway and supply service channels in order that we provide much more comfort and higher personalization,” Kempczinski mentioned in a message to the McDonald’s system considered by CNBC. “As I considered this future, I concluded that we would have liked to take away some inner boundaries and silos that in the end result in a fragmented buyer expertise.”
Steijaert has labored for McDonald’s since 2001, however his ties to the fast-food large date again a number of extra many years. His mother and father was McDonald’s franchisees in Belgium. Since 2019, he has served as vp of worldwide operated markets, a phase that features France and Australia.
Shares of McDonald’s have risen 13% this yr, giving it a market worth of $181 billion. The corporate is predicted to report its second-quarter earnings on Wednesday.
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