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Cari Gundee rides her Peloton train bike at her house on April 06, 2020 in San Anselmo, California.
Ezra Shaw | Getty Pictures
Peloton has sued Lululemon after the leggings maker threatened authorized motion towards the linked health gear firm earlier this 12 months.
The swimsuit, filed in Manhattan federal court docket on Wednesday, comes only a few weeks after Peloton rolled out a large advertising blitz behind its personal attire line. The corporate has slowly phased out of promoting attire labels on its web site, corresponding to Nike and Lululemon, and as an alternative has leaned into manufacturing its personal leggings, sports activities bras and exercise tanks for ladies and men.
Earlier this month, Lululemon’s attorneys despatched a be aware to Peloton saying the corporate would sue except Peloton stopped promoting its new garments. The yoga pants maker argued that Peloton’s strappy bra, excessive neck bra, cadent peak bra, cadent laser dot bra and cadent laser dot leggings infringed on Lululemon’s patent designs.
Peloton has mentioned, nevertheless, that its personal merchandise is simple to decipher from Lululemon’s. It additionally mentioned Lululemon’s clothes designs are too “apparent” to benefit patent safety.
“On prime of the quite a few clear and apparent variations in design, Peloton and Lululemon’s manufacturers and logos are additionally distinctive and well-recognized, making confusion between merchandise a digital impossibility,” Peloton mentioned within the lawsuit.
Peloton is asking for a court docket declaration that it has not infringed on any patents.
A Lululemon spokesperson mentioned the retailer has requested that Peloton stop and desist promoting numerous merchandise.
“We are going to defend our proprietary rights, to guard the integrity of our model, and to safeguard our mental property,” the spokesperson mentioned in an emailed assertion.
Peloton shares rose practically 6% on Friday, as issues round a brand new coronavirus variant despatched shares which have benefited from stay-at-home traits larger. Lululemon’s inventory was up lower than 1%.
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