Warner Latina and Warner Information have signed an unique world distribution take care of Puerto Rican famous person Myke Towers and his unbiased label, Whiteworld Music.
Myke Towers has shortly change into a distinguished title within the Latin City scene, collaborating with the likes of Farruko, Anitta, Cardi B, Maluma, Ozuna, Zion & Lennox, Natti Natasha, Anuel AA, Becky G, Dangerous Bunny, Wisin, Piso 21, Sech, Yandel, and Arcangel, amongst others.
The settlement, says Warner, will carry the multi-platinum artist’s music to the worldwide stage, by including the corporate’s “mixed worldwide and home A&R and advertising and marketing firepower to the expansion and growth of his burgeoning profession”.
In 2020, Towers’ RIAA triple-platinum album Straightforward Cash Child debuted at No.1 on Billboard’s Prime Latin Albums and Latin Rhythm Albums charts, accumulating billions of streams.
He has additionally obtained RIAA certifications for La Playa (5x Platinum), Diosa (3x Platinum), La Playa Remix (1x Platinum), Si Se Da (9x Platinum), Si Se Da Remix (7x Platinum), and Woman (3x Platinum), amongst others.
Towers’ social media attain at present exceeds 30 million month-to-month listeners on Spotify, 6.9m YouTube subscribers, and over 6.8m Instagram followers.
He has extra tracks (six) on the Spotify International Prime 200 chart than every other Latin act, whereas holding the No. 1 place in 12 international locations on YouTube and 6 international locations on Spotify.
Towers at present has 37 songs actively charting around the globe and throughout all platforms.
“His prospects are limitless, and we’re very glad he selected Warner Music as his companion to amplify his imaginative and prescient in daring, impactful, and unique methods around the globe.”
Max Lousada, Warner Music Group
Max Lousada, International CEO of Recorded Music, Warner Music Group added: “Myke is a particular songwriter, highly effective performer, and unimaginable artist.
“He’s not solely an exploding Latin famous person, however he’s on the forefront of a brand new technology of worldwide expertise that’s transcending languages, crossing boundaries, and disrupting genres.
“His prospects are limitless, and we’re very glad he selected Warner Music as his companion to amplify his imaginative and prescient in daring, impactful, and unique methods around the globe.”
“As the worldwide embrace of Latin music continues to develop exponentially, Myke’s monumental crossover potential is simple.”
Aaron Bay-Schuck and Tom Corson, Warner Information
Warner Information Co-Chairman & CEO Aaron Bay-Schuck and Co-Chairman & COO Tom Corson famous: “As the worldwide embrace of Latin music continues to develop exponentially, Myke’s monumental crossover potential is simple.
“He’s a charismatic presence making compelling music with common enchantment. The entire Warner staff can’t wait to take Myke to an entire new viewers.”
“I’m glad to work with the worldwide Warner household, who not solely understands what I’m doing creatively, however can additional broaden my music’s attain to different ranges and work hand in hand with my staff at Whiteworld Music.”
Myke Towers
Myke Towers mentioned: “I’m glad to work with the worldwide Warner household, who not solely understands what I’m doing creatively, however can additional broaden my music’s attain to different ranges and work hand in hand with my staff at Whiteworld Music.
“I’m trying ahead to doing nice issues and persevering with to do what I really like, making music.”
“We’re very proud to welcome Myke Towers to the Warner Music household. We’ve been following his profession carefully, as his music has advanced and his viewers has exploded.”
Iñigo Zabala, Warner Music Latin America & Iberia
Iñigo Zabala, President of Warner Music Latin America & Iberia, mentioned: “We’re very proud to welcome Myke Towers to the Warner Music household. We’ve been following his profession carefully, as his music has advanced and his viewers has exploded.
“He’s change into a strong and influential voice within the Latin City neighborhood, and his top-charting observe document is only a glimpse of the vary of Myke’s extraordinary expertise.
“We’re trying ahead to becoming a member of him on what is bound to be a protracted and thrilling musical journey.”
“We labored arduous, and now it’s time for a brand new chapter for this famous person with this partnership with the groups at Warner.”
Orlando Cepeda and Jose Reyes, Whiteworld Music
Towers’ administration and Whiteworld Music founders Orlando Cepeda and Jose Reyes, added: “We knew three years in the past, after we signed this monster of an artist that’s Myke Towers, that there was no trying again.
“We labored arduous, and now it’s time for a brand new chapter for this famous person with this partnership with the groups at Warner.”Music Enterprise Worldwide
