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An AMC theatre is pictured in Instances Sq. within the Manhattan borough of New York Metropolis, New York, June 2, 2021.
Carlo Allegri | Reuters
Disney’s “Shang-Chi and the Legend of the Ten Rings” topped $90 million in gross sales on the home field workplace over the four-day Labor Day weekend, serving to AMC Leisure smash its admissions document for the vacation.
Greater than 2 million individuals watched films at AMC’s U.S.-based cinemas between Sept. 2 and Sept. 5, marking the best variety of admissions for Labor Day weekend within the firm’s historical past.
This vacation weekend additionally marked the primary time for the reason that starting of the Covid-19 pandemic that attendance throughout a weekend in 2021 outpaced attendance from the identical weekend in 2019.
“This encouraging surge in attendance at AMC indicators that as Hollywood releases films, People eagerly need to return to film theatres once more,” stated CEO Adam Aron in an announcement Tuesday.
Shares of AMC jumped about 7% throughout intraday buying and selling Tuesday.
Aron pointed to the brand new Marvel movie “Shang-Chi” as the principle driver of foot visitors to AMC theaters over the vacation weekend.
“Shang-Chi” tallied $71.4 million in ticket gross sales over Friday, Saturday and Sunday — the second-highest opening throughout the pandemic — simply behind “Black Widow,” which tallied $80 million throughout its debut in July.
Its whole box-office haul for the four-day vacation weekend topped $90 million, almost triple that of the earlier Labor Day weekend document holder “Halloween,” which was launched in 2007 and picked up $30.6 million.
Ticket gross sales have historically been weak over the Labor Day vacation, as studios haven’t debuted main blockbuster options over that weekend. As a theatrical-only launch and a part of the Marvel franchise, “Shang-Chi” simply outpaced earlier debuts.
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