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Apple Sees New Well being-Associated Alternatives For AirPods
Apple (AAPL) is pushing additional into the healthcare market, exploring methods to make use of its AirPods to enhance people’ listening to and posture, and monitor their physique temperatures. Most of Apple’s present healthcare options and performance solely work for the Apple Watch, however the tech big has an ongoing effort to develop extra digital healthcare merchandise past the Watch.
Apple has already seen important success with its AirPods. The Bluetooth headset is the undisputed chief within the wi-fi headphone market, making Apple $12.8 billion in gross sales final yr. That’s 5 instances as a lot as second-place headset maker Bose. Nonetheless, Apple desires to proceed to develop its AirPod enterprise by discovering new use instances for the know-how.
Apple Explores Listening to Help Market
Apple is seeking to enter the listening to support market, however the firm has saved its plans near its chest. It isn’t clear if Apple is growing a standalone listening to support product or if it is going to market the AirPods’ present listening to enchancment options as listening to aids. The brand new AirPods Professional embody new tech that improves the amount and readability of conversations with folks standing in entrance of the AirPod wearer.
The listening to support market is an enormous alternative for Apple. Of the roughly 28 million folks in America who’ve delicate listening to loss, solely 5% depend on a listening to support. Of the 12 million that suffer from reasonable listening to loss, solely 37% use a listening to support.
Different Plans for the Way forward for AirPods
Apple is at work on AirPod prototypes which may take an individual’s temperature from inside their ear. Apple can also be growing a wrist-temperature sensor which might be a part of the 2022 iteration of the Apple Watch. In the meantime, Apple is testing movement sensors in earbuds to trace customers’ posture. With this know-how, an individual may obtain an alert to take a seat up when they’re slouching.
Digital know-how is taking part in a much bigger function in our healthcare and Apple desires to verify it’s on the heart of those developments. It will likely be attention-grabbing to see how Apple leverages AirPods to fulfill this purpose.
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