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Workers put together orders for purchasers at a Chipotle Mexican Grill restaurant in Hollywood, California.
Patrick T. Fallon | Bloomberg | Getty Photographs
Chipotle is giving cauliflower rice one other attempt after the merchandise helped usher in new prospects when it was provided for a restricted time final yr.
The Newport Seaside, California-based chain stated Thursday it is going to check a Mexican cauliflower rice at 60 places in Arizona, Southern California and Wisconsin. The corporate stated the merchandise is seasoned with spices together with garlic, cumin and paprika and appropriate for individuals following keto, vegan, vegetarian and paleo diets. It may be added to any menu merchandise for an extra price, Chipotle stated.
The check comes after the chain provided a cilantro-lime cauliflower rice in any respect its U.S. and Canadian eating places early final yr. Chipotle stated that merchandise attracted new prospects and that one in 5 cilantro-lime cauliflower rice orders in January 2021 had been from individuals making an attempt Chipotle for the primary time.
“After the success of our Cilantro-Lime Cauliflower Rice final yr, we’re keen to check a second plant-powered begin for any go to order,” stated Nevielle Panthaky, Chipotle’s vice chairman of culinary within the press launch.
In its most up-to-date quarterly outcomes launched in April, Chipotle stated gross sales at established places rose 9% within the three months ending March 31. The corporate is scheduled to report its second quarter outcomes on July 26.
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