[ad_1]
Dodge CEO Tim Kuniskis speaks Aug. 13, 2021 throughout a media occasion. Within the again, the Fratzog brand was used alongside Dodge’s present brand.
Michael Wayland / CNBC
DETROIT – Dodge will use a throwback brand referred to as the “Fratzog” for its upcoming electrified autos, CEO Tim Kuniskis instructed CNBC.
The Fratzog – a made up phrase by a designer – was initially utilized by Dodge from 1962 via 1976. It contains a break up deltoid product of three arrowhead shapes that type a three-pointed star. The brand new model is designed to be three-dimensional and embody LED lightning.
“It rattling close to appears to be like like one thing that Doc Brown would have carried out,” Kuniskis stated, referring to the fictional inventor from “Again to the Future” throughout a current drag racing occasion in suburban Detroit. “It appears to be like very futuristic and electrified, and it is our historical past, which is what we do.”
The Fratzog – a made up phrase by a designer – was initially utilized by Dodge from 1962 via 1981.
Dodge
The resurrected brand was first proven final month on a Dodge idea car that was previewed by its Stellantis dad or mum firm throughout an “EV Day” for buyers. Dodge additionally used the emblem alongside its present red-striped one on the “Roadkill Evening powered by Dodge” drag racing occasion, which yearly attracts tens of 1000’s of individuals in Pontiac, Michigan.
Stellantis – the merged automaker between Fiat Chrysler and French automaker PSA Groupe – plans to speculate no less than $35.5 billion (30 billion euros) in electrical autos and supporting applied sciences via 2025.
Kuniskis stated the Fratzog isn’t meant to be a subbrand of Dodge. Will probably be used on electrical autos as a technique to separate them from others fashions, in keeping with Kuniskis. He declined to specify if the brand new brand shall be used completely on all-electric autos or additionally embody hybrid and plug-in hybrid fashions.
Dodge, which has positioned itself as a muscle automobile model, is predicted to raised element its electrification plans within the fourth quarter forward of launching a plug-in hybrid mannequin in 2022 and an all-electric muscle automobile in 2024. The idea with the Fratzog brand is predicted to be unveiled early subsequent yr, Kuniskis stated.
The emblem is a technique to simply establish the autos with out altering their design traits, doubtlessly which means that the model could have new autos that supply gasoline, electrical or hybrid techniques to energy the autos. It is much like Dodge’s present technique of providing completely different ranges of efficiency – largely V-6 and V-8 engines – in its lineup of autos, together with its well-known Hellcat brand for a line of present 700-plus horsepower fashions.
“We do not need them to look radically completely different as a result of we wish you all to be a part of the identical factor,” Kuniskis stated referring to Dodge’s so-called “Brotherhood of Muscle” possession group. “So, we stated, ‘OK,’ when you’ve got electrification in your automobile, we do not need you to be screaming, ‘I’ve electrification.”
A designer at Dodge’s then-parent firm Chrysler Corp. made up the phrase Fratzog for the emblem, in keeping with a spokesman.
The Fratzog brand was used throughout a teaser video of an upcoming electrical Dodge idea automobile throughout Stellantis’ “EV Day” in July 2021.
Dodge
[ad_2]
Source link