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The golf trade is seeing a surge in demand in the course of the pandemic, with PGA Tour Superstore reporting a 55% enhance in total year-to-date gross sales in contrast with 2019.
Demand is so excessive that suppliers are struggling to maintain up, Dick Sullivan, CEO of PGA Tour Superstore, stated on CNBC’s “The Change” on Friday.
“We’re listening to that factories are buying extra factories abroad to maintain up with this unbelievable demand,” Sullivan stated.
“The demand has been unprecedented,” he stated — and surprising.
“There isn’t any factories anyplace all over the world that predicted this type of progress,” Sullivan stated.
“In plenty of circumstances the assumptions have been that after we have been vaccinated, as soon as folks have been in a position to return inside, that much less folks can be outdoors, and we’re not seeing that,” he stated. “We’re persevering with to see folks wish to be outdoors.”
PGA Tour Superstore can also be going through the identical supply-chain challenges as others within the retail trade, with congested ports, container shortages and Covid-19 outbreaks slowing shipments.
“We’re not resistant to what we’re seeing in every single place throughout all industries, however we’re working with all our suppliers, and, , what might have been only a few days of lead time sadly is popping into weeks,” Sullivan stated. “However I used to be in California this week working with suppliers to see how we are able to speed up the lead instances to ensure we fulfill this demand.”
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