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Collect spherical whereas I let you know the story of Kennebec Ice. It is a story stuffed with beneficial enterprise classes though it occurred way back.
As soon as upon a time, earlier than the invention of recent refrigeration, of us saved their meals chilly through the use of massive blocks of ice. That ice was available to residents of my state, Maine.
(For my pals in different nations, Maine is the northeastern-most state, bordered by New Hampshire, Canada, and the Atlantic Ocean. We have now very chilly winters and the ice freezes deep into lakes and rivers.)
Now, residents of Maine did not suppose an excessive amount of about ice aside from for their very own use. Ice was simply part of life, no huge deal. Throughout the financial melancholy that adopted the Civil Conflict, ship’s captains in Maine had a tough time discovering sufficient cargo to fill their ships. To compensate for the shortage of cargo the ship’s crew substituted massive blocks of Maine ice to behave as ballast. The ice was coated with sawdust to assist sluggish the melting course of. This want for ballast created a brand new marketplace for ice.
When the ships arrived in tropics and sub-tropics, it was found that the ice getting used as ballast was a beneficial product to the residents of these areas. They had been prepared to pay for that ice. Slicing and delivery ice to different components of the world turned an {industry} for Maine. This new market noticed ice being shipped to China, India, Cuba,and lots of different locations.
Now, someplace alongside the best way, by some intelligent promotion, the ice harvested from the Kennebec River in Maine turned referred to as “one of the best ice”. Shoppers thought it was increased in purity and well being advantages.
There are various rivers and lakes in Maine, all of them produce ice. There actually wasn’t a lot distinction on the time, all of the lakes and rivers had been clear sufficient to drink from, however the notion was that Kennebec Ice was one of the best. Individuals had been prepared to pay extra to get it.
As a result of Kennebec Ice was one of the best, ice corporations everywhere in the world began referring to their ice as “Kennebec Ice” though their ice may come from Kansas or New York. Kennebec Ice was the gold normal for ice.
After which alongside got here fashionable refrigeration. The ice {industry} died out and Maine residents, who’re all the time resourceful, moved on to different industries to help their households.
So, listed here are our modern-day enterprise classes from the story of Kennebec Ice.
1. One product can have many markets and makes use of, even a product so simple as frozen water.
2. The issues we take without any consideration could also be beneficial to others.
3. Changing into the gold normal will increase enterprise and permits you to cost the next value.
4. It is necessary to guard your model to maintain it from being cheapened and compromised by others.
5. Look ahead to tendencies that inform you it is time to get out of the ice enterprise and develop new services or products.
In fact, the ice enterprise continues to be alive and properly within the fashionable world, pushed by a brand new industry–tourism and recreation. So, subsequent time you fill your cooler,consider the standard ice dice and the proud half it performed in creating enterprise historical past.
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Source by Caroline Grimm