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Decrease Subscriber Numbers Anticipated
Final yr, the most-searched phrases on the New York Occasions (NYT) web site weren’t associated to politics or to COVID-19. They have been the phrases “crossword” and “Spelling Bee,” which is the title of the newspaper’s on-line phrase recreation.
2020 was a tumultuous yr for the information cycle. Subscribers flocked to The New York Occasions to remain up-to-date in regards to the presidential election, vaccine growth, and different information. However analysts warn that this subscriber progress possible won’t proceed into 2021. Because of this, The New York Occasions is searching for methods to diversify its income sources and it sees the $100 billion cellular video games market as a manner to do that.
The Occasions’ New Rent
On the finish of 2020, The Occasions had 840,000 video games subscribers. This represented a 40% enhance from the identical interval a yr earlier. For context, the corporate has 5.1 million digital information subscribers, so video games are nonetheless a small a part of its enterprise, however the firm is investing extra money in video games than ever earlier than.
The Occasions lately employed Jonathan Knight, who was a part of the crew which created viral video games like Phrases With Mates and FarmVille at Zynga Inc. (ZNGA). Knight will construct a crew to design distinctive, inventive video games that transcend crossword puzzles and Spelling Bee.
Navigating a Troublesome Time for Journalism
The 170-year-old newspaper is nowhere close to turning into completely a gaming firm. Nevertheless it needs to supply extra companies than simply information, and it needs to offer merchandise which praise its information choices. For instance, it hopes customers will take breaks from studying intense tales to play a fast recreation after which proceed studying articles.
The New York Occasions’ share value climbed over 60% final yr—its fourth straight yr of beneficial properties. Although the journalism trade as an entire is struggling financially, The Occasions has to date been capable of navigate a troublesome panorama. Cellular video games could assist it proceed to realize success.
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