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Sabrina Ionescu #20 of the New York Liberty shoots the ball through the recreation towards the Minnesota Lynx on Could 18, 2021 at Barclays Heart in Brooklyn, New York.
Steven Freeman | Nationwide Basketball Affiliation | Getty Pictures
Sports activities betting agency PointsBet agreed to a partnership with the Ladies’s Nationwide Basketball Affiliation. It is the primary cope with a girls’s sports activities league for the corporate.
The licensing settlement, introduced Friday, permits PointsBet to make use of WNBA crew logos and gamers’ photographs throughout its platforms to develop its model consciousness. The corporate desires to place itself for sports activities betting amongst girls’s sports activities shoppers, and the WNBA says viewership is up.
Monetary phrases of the one-year settlement weren’t offered.
In a press release, WNBA Commissioner Cathy Engelbert stated the cope with PointsBet will present a digital second-screen expertise. The deal offers WNBA shoppers a brand new approach to watch video games infused with PointsBet betting odds.
“Innovating on the WNBA and enhancing the fan expertise begins with recognizing how our followers wish to work together with the gamers, groups, and the league,” Engelbert stated.
The WNBA is celebrating its twenty fifth anniversary this season and says it is seeing a bump in viewership. Turner Sports activities reported a 27% increase (81,000 viewers) for the Could 14 NBATV telecast, a season opener that includes New York Liberty star Sabrina Ionescu. That is in contrast with the Washington-Connecticut recreation final July, which averaged 64,000 viewers.
In October, ESPN stated the three-game WNBA Finals collection that includes the Seattle Storm and Las Vegas Aces averaged 440,000 viewers, with Sport 3 averaging 570,000 viewers. The community stated the ultimate recreation had a 34% improve in viewers over the 2019 WNBA Finals Sport 3 contest.
PointsBet believes within the development potential in betting exercise round girls’s sports activities. It measures the success of the 2021 girls’s school basketball event as proof girls’s sports activities can lure bettors. In April, ESPN stated the title recreation between Arizona and Stanford averaged roughly 4 million viewers and peaked at 5.9 million. The community stated it was the most-watched girls’s contest since 2014.
“We’re thrilled to align with the WNBA and convey the world-class PointsBet expertise to one of the vital digitally-engaged fan bases on earth,” stated PointsBet CEO Johnny Aitken. “The WNBA has finished an exceptional job with rising fan engagement, and PointsBet is happy to be a chunk of that puzzle shifting ahead.”
Primarily based in Australia with a U.S. headquarters in Denver, PointsBet can be aligning for the way forward for in-game bets. In March, it acquired Banach Know-how — known as the Robinhood of sports activities playing. In-play wagering permits shoppers to make micro-bets throughout video games.
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