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Paris-headquartered Imagine has acquired a 25% stake in Play Two, certainly one of France’s main unbiased labels.
Imagine mentioned as we speak (November 3) that the deal would speed up the digital development of Play Two, which stays a subsidiary of the TF1 group.
Imagine didn’t disclose a value for the deal, however did say: “The transaction values Play Two at just below €50 million on a 100% foundation.”
Consequently, it’s honest to imagine that, for a 25% stake, Imagine paid round €12.5 million (roughly USD $14.5 million).
Imagine mentioned in a media launch saying the deal that “Play Two will now profit from the entire vary of Imagine’s companies, notably when it comes to distribution”.
The 2 founders of the label, Sébastien Duclos and Julien Godin, will stay in cost as managers.
As a part of the settlement, says Imagine, a strategic partnership has been agreed. Imagine mentioned in a press release: “Play Two will be capable to leverage the technological innovation and digital experience that are on the very core of Imagine’s enterprise mannequin to speed up the event of audiences and monetization of its artists on the digital markets in France and overseas. Synergies will probably be generated between the dwell present manufacturing construction of Play Two and the unit of Imagine (Dwell Affair) and between the B2B / Model content material constructions: Music Lab For Model for Play Two and the Branding division of Imagine.”
Play Two artists resembling Gims, Vitaa, Hatik, Anne Sila, Vincent Niclo, Tayc, Camelia Jordana, Squeezie, Julien Clerc, and Gaëtan Roussel will add to Imagine’s distribution roster.
Play Two founders Sébastien Duclos and Julien Godin mentioned: “This partnership with Imagine is one other essential step within the development of Play Two. We’ve got identified the Imagine groups for a very long time and share with Denis [CEO of Believe] and Romain [General Manager of Believe France] the identical entrepreneurial tradition in addition to a standard imaginative and prescient of the way forward for the music and leisure business.
“With the TF1 Group, which is an distinctive associate within the improvement of our construction, we now type a brand new group with Imagine, completely tailored to the challenges of this quickly altering market.”
“I’m assured that we are going to work collectively to speed up Play Two’s digital transition and open up new music segments to digital with our shared experience and innovation.”
Romain Vivien, Imagine
Romain Vivien, Common Supervisor of Imagine France, mentioned: “I’m delighted to affiliate Imagine with the No.1 French unbiased label, based and run by Sébastien and Julien, two proficient entrepreneurs with a protracted monitor document of success, and on the similar time with the primary French media group TF1, which has enabled Play Two to speed up its improvement and develop into a key participant available in the market.
“I’m assured that we are going to work collectively to speed up Play Two’s digital transition and open up new music segments to digital with our shared experience and innovation.”
Imagine launched its Q3 fiscal outcomes as we speak for the three months to finish of September.
Topline revenues on the firm within the quarter have been up 26.8% YoY on an natural foundation, to €144 million.
Imagine’s group revenues within the first 9 months of 2021 weighed in at €404 million, up 28.9% YoY on an natural foundation.
Imagine listed on the Paris Euronext inventory alternate in June.
The corporate presently carries a market cap of €1.716 billion, or roughly $2 billion.Music Enterprise Worldwide
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