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Warner Music Group‘s ADA Worldwide has employed veteran music government Cat Kreidich as Govt Vice President.
On this function, in keeping with WMG, Kreidich will spearhead ADA’s widening world footprint and partnerships throughout worldwide commerce and advertising and marketing, along with label/product administration and operations.
Based mostly in New York, she is going to report back to Eliah Seton, President of Impartial Music & Creator Companies, Warner Music Group.
Kreidich spent eight years at The Orchard. There, Kreidich was SVP of Account Administration, Promoting, and Knowledge Evaluation, on the helm of a worldwide staff she re-organized and strategically positioned through the firm’s fast enlargement, unfold throughout 40 totally different cities.
She additionally based The Orchard’s Industrial Insights staff and was a key stakeholder within the growth and steering in direction of the creation and use of modern information perception instruments.
Most just lately, Kreidich served as Senior Vice President, Commerce for Sony Music Leisure’s catalog, the place she led business exercise for a $900 million group, throughout digital and bodily, for the likes of Mariah Carey, Billy Joel, Bob Dylan, and extra.
She was recruited from The Orchard to restructure the Legacy enterprise for a quickly rising streaming setting and delivered profitable campaigns for the likes of Michael Jackson, Alicia Keys, Travis Scott, and Bruce Springsteen.
Kreidich beforehand served in quite a few different business, strategic, and working roles within the trade at Extremely Data, Caroline Distribution, Virgin Data, and Motown Data. She holds a B.A. in New Media & Advertising from Emerson School.
“Along with her robust relationships within the unbiased area, she’ll additionally play a giant function in attracting new enterprise each within the US and internationally.”
Eliah Seton, Warner Music Group
Seton mentioned: “Cat might be instrumental in elevating our work for companions and initiatives throughout the globe, working carefully with label administration and our worldwide groups.
“Along with her robust relationships within the unbiased area, she’ll additionally play a giant function in attracting new enterprise each within the US and internationally.
“On behalf of everybody at ADA, we’re thrilled to welcome Cat to our management staff.”
“I’m elated to rejoin Eliah and the ADA staff in what has grow to be a very full circle second.”
Cat Kreidich
Kreidich added: “I’m elated to rejoin Eliah and the ADA staff in what has grow to be a very full circle second.
“With ADA’s world foothold now established, I look ahead to collaborating with our groups around the globe to determine and mobilize on untapped alternatives, with an eye fixed in direction of information and insights.”Music Enterprise Worldwide
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