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DIY distribution firm CD Child is increasing its worldwide artist providers staff to Africa, bringing on South African music business veteran Sakhele Mzalazala.
Reporting to VP of Worldwide Growth Heli Del Ethical, Mzalazala is CD Child’s first rent in Africa, the place he will probably be liable for rising CD Child in South Africa and different markets throughout Southern Africa, together with Lesotho, Zimbabwe, Botswana, Swaziland, and Namibia.
Based mostly in Johannesburg, Mzalazala joins the 22-person CD Child worldwide staff energetic in markets throughout Europe, North America, South America, East Asia, and South Asia.
He has greater than 20 years’ music business expertise, together with roles with Your self Administration, Xhentsa, and Koloni, working immediately with artists Mahlatse Vokal and Lisa Good, and overseeing the publishing staff at South African label Mathaland/Ghetto Ruff, the place he labored with Zola 7, Dj Cleo, Pitch Black AFRO, and Morafe.
Mzalazala labored within the music business as an artist earlier than transitioning to the enterprise aspect and has labored on impartial artist tasks, together with the double platinum album from Zonke Dikana, Ina Ethe and the late Sfiso Ncwane’s a number of award-winning Gospel album Bayede Baba.
He has additionally labored with Sizwe Zako, Tshepo Tshola, Lawrence Matshiza, and lots of extra, experiences he has distilled right into a information guide for impartial musicians.
“This step is a part of our total imaginative and prescient to deliver the perfect artist providers and rights administration to impartial creators worldwide.”
Hel Del Ethical, CD Child
“African artists have impacted music around the globe, and we’re thrilled to search out the suitable consultant to assist them perceive how CD Child can help their careers and creativity,” stated VP of Worldwide Growth, Hel Del Ethical.
“This step is a part of our total imaginative and prescient to deliver the perfect artist providers and rights administration to impartial creators worldwide.”
“Unbiased artists’ greatest challenges in our area are the ignorance or data, lack of revenue from their works, and the long-term agreements they signal. However artists have gotten impartial by proudly owning their masters and having access to most digital platforms. There may be plenty of cause for optimism now.”
Sakhele Mzalazala
Mzalazala added: “Working for a world group like CD Child has been a dream of mine and I’m very excited to have been given such a giant alternative, which in flip comes with larger duties.
“I sit up for impacting positively on the careers of impartial artists and labels, the place they’ll have full management and possession of the works.
“I’ve all the time strived to do what’s finest for my artists and purchasers and CD Child is simply that and extra. I’m excited and can’t wait.”
Mzalazala added: “Unbiased artists’ greatest challenges in our area are the ignorance or data, lack of revenue from their works, and the long-term agreements they signal.
“However artists have gotten impartial by proudly owning their masters and having access to most digital platforms. There may be plenty of cause for optimism now.”
In March 2019, Downtown Music Holdings, the mother or father firm of Downtown Music Publishing and Songtrust, introduced that it was buying AVL Digital Group and its portfolio of companies, together with CD Child, AdRev, DashGo and Soundrop.
CD Child expanded into India in October 2019. Ritnika Nayan, who wrote the guide Indie 101: The Final Information to the Unbiased Music Trade in India, was appointed to characterize CD Child in addition to its sister corporations, together with DashGo.Music Enterprise Worldwide
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