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Italy’s report enterprise is having a second.
The nation’s recorded music commerce revenues had been up 34.3% year-on-year to €128.7 million (approx $150 million) within the first half of 2021.
That wasn’t simply due to a good physical-sales comparability to the pandemic-hit 2020, both: Italy’s commerce revenues from streaming alone in H1 2021 had been up 27.2% YoY, in response to FIMI/Deloitte information.
The nation’s recorded music enterprise is now on track to comfortably generate over 1 / 4 of a billion {dollars} this yr.
The dominance of Italy’s homegrown artists is especially outstanding: The total High 13 of Italy’s home album chart for the primary half of 2021 was made up of Italian – and Italian language – acts, in response to FIMI/GFK information.
This album chart was led by Sangiovanni along with his self-titled LP, whereas the very best non-Italian entrant was After Hours by The Weeknd at No.14.
Your entire High 10 of Italy’s singles chart for H1 2021 was additionally made up of tracks from Italian acts, led at No.1 by Colapesce and Dimartino’s Musica Leggerissima.
After which, after all, there’s Måneskin.
Probably the most profitable Italian artist of the streaming age, the Sony Music-signed band – who shot to worldwide fame following their efficiency on the Eurovision Track Contest in Could – at present have over 40 million international month-to-month listeners on Spotify.
They’ve seen their hit cowl of Beggin’ prime 625 million international streams on Spotify, whereas two different hits (I WANNA BE YOUR SLAVE and ZITTI E BUONI) have over 600 million performs between them on the platform.
The world has actually observed Italy’s major-league music success in 2021. And so, evidently, has the Italian authorities.
MBW has confirmed that Italy’s authorities has this month confirmed a brand new bundle of tax breaks for the Italian recorded music market.
This tax credit score scheme for report labels – delivered by Italy’s Ministry Of Tradition – will cowl bills for home report corporations (together with the majors) at as much as 30% of a complete price of €250,000 per album (i.e. €75,000 of tax credit per report).
Every report firm may have a most of €800,000 in tax credit (approx $930m) to say throughout a three-year time-frame.
This cash will be claimed for recording prices, mixing, making movies, paying/licensing copyrights and different A&R bills.
The Italian authorities has agreed to make a complete tax credit score pot of €5 million per yr (approx $5.8m) obtainable for report labels from 2021 onwards.
This new tax credit score replaces the previous model from the Italian authorities, which was restricted to solely the primary report created by new expertise, with a restrict of €200,000 per firm per yr.
A €5 million annual tax credit score for A&R from Italy’s authorities is a sizeable dedication to the report business.
“The Italian authorities has agreed to make a complete tax credit score pot of €5 million per yr (approx $5.8m) obtainable for report labels from 2021 onwards.”
For instance, Italy’s annual GDP is at present estimated at USD $2.106 trillion by the IMF, some 48% smaller than the UK’s ($3.124 trillion) and 976% smaller than the USA’s ($22.67 trillion).
On this foundation, Italy’s newest tax credit score settlement is the equal of the UK authorities giving its report business $8.6 million in yearly tax aid, and equal to the US authorities giving its report business round $63 million.
Enzo Mazza is CEO of Italian recorded music commerce physique FIMI, which lobbied the Italian authorities on behalf of the report business for the newest tax aid settlement.
“This can be a main achievement for the labels,” he says of the tax credit score scheme, which was lately cleared by the EU fee after being submitted by the Italian authorities.
Mazza tells MBW: “The brand new scheme acknowledges the essential position that music labels play in discovering and nurturing new artists in Italy by growing the finances and widening the scope.
“The brand new scheme acknowledges the essential position that music labels play in discovering and nurturing new artists in Italy.”
Enzo Mazza, FIMI
“The funding from each majors and indies into new Italian artists is demonstrated by the big share of native artists within the [H1 2021] charts.”
Mazza believes that the worldwide rise of Måneskin is proof of a “new technology of Italian artists escalating the charts” – and proof of Italy’s authorities getting a return on its funding into the native recorded music market.
He provides: “The funding made by Sony Music into Måneskin [in Italy] was assisted by the previous model of the government-backed music tax credit score in 2019.”Music Enterprise Worldwide
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