[ad_1]
© Reuters. FILE PHOTO: The Lego brand is pictured above the primary gate of the brand new Legoland New York Resort theme park throughout a press preview of the park, which is presently beneath building, with plans to open to the general public in the summertime of 2021 in Goshen, New York,
By Jacob Gronholt-Pedersen
COPENHAGEN (Reuters) – Toymaker Lego mentioned on Wednesday it’s going to make investments greater than $1 billion in a manufacturing unit in america, which shall be carbon-neutral, to shorten provide chains and sustain with rising demand for its colored plastic bricks in certainly one of its greatest markets.
The manufacturing unit in Chesterfield County, Virginia, would be the Danish firm’s second in North America and seventh worldwide, after it introduced a brand new manufacturing unit in Vietnam final 12 months.
The funding is in keeping with a decade-old technique of putting manufacturing near its key markets, which the corporate says has been helpful as the worldwide retail business faces pandemic-related provide chain points. The plant may even be carbon impartial.
“Our factories are positioned near our greatest markets, which shortens the gap our merchandise should journey,” Chief Operations Officer Carsten Rasmussen mentioned in a press release.
“This permits us to quickly reply to altering client demand and helps handle our carbon footprint,” he mentioned.
The manufacturing unit shall be powered by renewable vitality produced at an onsite photo voltaic park, the corporate mentioned.
Lego has pledged to interchange oil-based plastic bricks with ones made out of sustainable supplies by the tip of the last decade.
The 160,000-square-meter manufacturing unit is scheduled to be operational within the second half of 2025 and can make use of greater than 1,760 individuals. Lego closed a smaller manufacturing unit in Connecticut in 2006, and the U.S. market is presently provided from a manufacturing unit in Mexico.
The corporate now employs round 2,600 individuals in america, the place it operates 100 shops.
The family-owned firm outpaced development within the toy business final 12 months, with gross sales rising 27% to 55.3 billion Danish crowns ($7.8 billion).
Lego produces roughly 100 billion bricks every year and employs round 24,000 individuals worldwide.
(Corrects headline and first paragraph to point out the plant will not be Lego’s first in america; provides reference to previous manufacturing unit in eighth paragraph)
[ad_2]
Source link