Common Music Thailand (UMT) has entered into an expanded partnership with Thailand-based document label HYPE TRAIN GROUP.
UMG says the partnership will maximize every group’s key strengths, with UMG offering international attain to assist introduce HYPE TRAIN artists and music to audiences worldwide, and HYPE TRAIN GROUP “bringing its confirmed capability to signal artists and create hits for its audience, domestically and throughout the area”.
HYPE TRAIN GROUP launched in late 2020, with Common Music Thailand as its unique distributor.
The home label has already launched its first star in SEEDAA THEVILLAIN, with the hit single SEEDAA, which has gained virtually 30 million views on YouTube, and greater than 100,000 creations on TikTok.
The success turned SEEDAA THEVILLAIN into one among Thailand’s Prime 10 most adopted TikTok accounts in 2020.
This success was adopted by SPRITE, who appeared on hip hop competitors TV present Present Me the Cash Season 2.
After the present’s conclusion, he signed with HYPE TRAIN GROUP, and his first single Child, which launched in November 2020, now has 67 million views on YouTube.
SPRITE then participated in a venture with Disney as one of many SEA artists to be featured on Belief Once more from the Raya and the Final Dragon OST.
He adopted up this launch with one other hit, Ton, which has now gained greater than 340 million views on YouTube and was awarded as ‘YouTube’s Most Considered Music Video in 2021’ in Thailand.
SPRITE’s monitor Ton has since charted on the Billboard International Chart at No.89 and appeared on the Spotify Each day Viral chart in lots of international locations throughout SEA, together with Malaysia, Indonesia, and Vietnam.
Below this new association, CEO of HYPE TRAIN GROUP and Hip-Hop Producer, Krerg Chankwang (Nino), will head the label and be absolutely chargeable for all of its signings and inventive output, whereas Common Music Group will present label help, together with servicing the digital companions, new enterprise, and international advertising and marketing and improvement for HYPE TRAIN initiatives.
“We’re excited to develop our partnership with Nino and the staff at HYPE TRAIN GROUP.”
Adam Granite, Common Music Group
Adam Granite, EVP, Market Improvement at Common Music Group, mentioned: “We’re excited to develop our partnership with Nino and the staff at HYPE TRAIN GROUP, they’ve rapidly proven themselves to be one of the inventive and progressive music corporations throughout the area, and we sit up for working along with them and all of their superb artists to assist carry T-Pop to audiences all over the world.”
“Nino is probably the most thrilling and profitable music producer to come back out from Thailand within the final 5 years, and we are able to’t wait to assist his artists to succeed in the subsequent level- not solely inside Thailand, however the remainder of Asia, in addition to globally.
Calvin Wong, Common Music South East Asia
Calvin Wong, CEO of Common Music South East Asia, mentioned: “Nino is probably the most thrilling and profitable music producer to come back out from Thailand within the final 5 years, and we are able to’t wait to assist his artists to succeed in the subsequent level- not solely inside Thailand, however the remainder of Asia, in addition to globally.
“The roster of acts he has constructed is superb and we sit up for additional success on this partnership”.
CEO of HYPE TRAIN GROUP and Hip-Hop Producer, Krerg Chankwang (Nino), mentioned: “Partnering with UMG over the previous two years has been an amazing success, and now that the label is dwelling to 13 artists, it’s time for additional development.
“HYPE TRAIN GROUP’s growth isn’t just good for enterprise, however will even present alternatives for a brand new era of Thai artists.
“This is a vital milestone to raise the collaboration with Common Music past being only a distribution associate, right into a broader partnership deal that can profit all the Thai music group and past.”
Music Enterprise Worldwide